Live Interview with Coldwell Banker Canada President
May 01,2010
Live Interview with Coldwell Banker Canada President
It is an honour to have our Coldwell Banker Canada President, John Geha join us over the phone from Toronto on AM1320 today to share with our listeners how Coldwell Banker is different from other real estate brands.
-- And finally, give our customers an opportunity to evaluate our service in the form of customer satisfaction surveys.
Tina Q. in Chinese first, then English:
How does completing a satisfaction survey after the transaction is over benefit the customer?
John A. Actually, there are two ways that our satisfaction surveys benefit the consumer.
Canada’s population is very small comparing to Asia. Service plays a very important rule in a successful business. If you’re truly offering Ultimate Service, that means, by definition, that you are continually evaluating and refining your service.
Only by constantly improving can you ensure that your service stays ahead of your customers’ expectations.
Our Ultimate Service claim is unique in the real estate industry. Why? Because it’s not something that we’re saying about ourselves…
This is what real, live customers had to say about the service experience delivered by their Coldwell Banker agent.
Coldwell Banker Canada has just earned a 98% overall satisfaction rating from Canadian Home Buyers and Sellers…and what’s more, we’ve now done it for 13 years in a row!
– And this 98% satisfaction rating – which was tabulated by an independent third party tabulation firm – was based on the responses of over 50,000 Canadian home buyers and sellers.
No other company in real estate can make that claim…
When you choose Coldwell Banker, you don’t have to take our word for it that we provide outstanding service – just ask our customers!
Q. Tina does the Chinese version 1st then English
What else should the Asian consumers know about Ultimate Service?
John A. For new immigrants coming from Asia, I understand sometimes “Trust” is a big issue. In order to earn your trust, we put our words in writing & if you don’t approve our service, you can definitely hold us accountable and terminate the relationship. The Ultimate Service program helps us ensure that Coldwell Banker professionals deliver value to the consumer.
Last but not the least, many Chinese might not realize Coldwell Banker has a great many affiliated offices in Taiwan, Beijing, Shanghai, Suzhou, Hangzhou & Chongqing. Tina, perhaps you’d be good enough to translate the brand’s operating name into Mandarin for your listeners.
Tina: “Thank you” to John and closing comments.
John: ‘Shay Shay’ once again Tina, for having me on AM1320 today. Goodbye, Vancouver!
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